IKEA

SOCIAL & OOH

  • The Team

    Copywriter: Kev Clarke, Matthew Moyer

    Art Director: Syreeta Williams, Elinor Bletrone

  • Opportunity

    Inflation has forced consumers to prioritize essential purchases, leading to an increase in value-seeking and deal-seeking behaviors.

    “Winter Sale” (11/27 - 1/12) is the biggest shopping time of the year urging shoppers to spend their holiday dollars at IKEA.

Execution

Develop individual assets to promote various products and offers leaning into content and engagement opportunities.

IN-STORE

SOCIAL

Thank You.